talefin
The home of fair credit reporting
CONtext
TaleFin (formerly Lend Guard) is an Australian financial services firm specialising in credit reporting and lending. For its next round of significant growth the business needed to sharpen its focus by rethinking its strategic brand platform, name and visual brand identity.
THINKING
Most of us are unaware of the hurdles and issues everyday financial decisions could create in the bigger scheme of things. Credit bureaus often take a biased and one-sided look at clients. TaleFin helps telling the unbiased and complete financial story which allows more people to access credits and loans. It’s a business driven by the pursuit to do right by people. We transformed the brand into the home of fair credit reporting that responsively gives everyone a fair go.
