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Benevolent sculpture

Rebrand, launch campaign, collateral

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Benevolent society

Collective hopes for change. An interactive sculpture for a brighter society.

 

task & Solution

Vivid is a huge festival of lights and yearly highlight in Sydney’s cultural calendar. The task was to create a light sculpture for Benevolent Society telling the brand's new story in order to boost media awareness. The interactive tunnel of animated lights
translates the idea of 'Strong together' into a space where people come together and share their hopes for change. Visitors influence the LEDs in real time via Twitter, Instagram and the event website. Once
a tweet gets sent, a sudden burst of light and color spins along the tunnel. The more hopes are shared the more activity happens, conveying the idea of a collective power to change.

Vivid_2

OUTCOME

The sculpture had 800.000 visitors, 2.8M Facebook clicks, increased Benevolent's Facebook community by 700% and website traffic by 70%. It was one of the most photographed sculptures and gained international recognition.

 
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